If you own a small business, here are some interesting facts for you:
- The average American business loses half of its customer base within only a few years.
- An existing customer spends an average of two thirds more than new customers.
- It's much easier and much less costly to build on an existing customer relationship than to build
new ones.
The most successful businesses are those which attract repeat business from former customers. Here are
two ways to do this:
- Give the customer superior customer service when they do business with you.
- Send out periodical newsletters to remind customers of your services and special offers.
For best results, don't make your newsletter nothing but advertising. You should try to include some
content that is informative and/or entertaining. Your advertising message should be subtle and simply
compliment other information the reader wants to read.
Sometimes this content can come from new developments within your industry. For example, a veterinarian
might have an article telling readers how they can now determine their dog's breed with DNA testing. An
article like this doesn't have to be worded like an ad, yet it will still generate some interest in that
customer for purchasing DNA testing of their dog.
One of the most popular features in any publication is cartoons. A newspaper survey once revealed that 91
percent of readers turn to the comics page first when reading the newspaper. Aside from the fact that
cartoons are entertaining, they are graphically pleasing. Advertising messages placed on a page near a
cartoon will generally be noticed more often than those placed on a page which is heavy with type.
If you'd like to use one of my cartoons in your newsletter, the process is easy. First, tell me a little
bit about your newsletter, such as what it is about and how many subscribers you have. I will then quote you
a price for the use of my stock cartoons in your newsletter. Or, take advantage of my "Cartoons For
Charity" policy and get your cartoon for free.
Then pick the cartoon you like from my website. I'll email you back a 300 dpi version of the cartoon,
which is a suitable quality for printing. I will bill you for the use of the cartoons and you can send
the payment by check, or by PayPal.
If you need custom cartoons specifically slanted to your newsletter, or you want cartoon illustrations for
some of your editorial content, I can do that as well. The price is a little more, but still very
reasonable. Email me today and we can discuss a plan to
add cartoons to your newsletters.
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